'Cast metal nameplates, particularly cast iron ones, have a solidity, heft and permanence about them. Partly this is intrinsic – they are solid and heavy – but it also comes from our understanding of their industrial roots. They can be beguilingly ornate or brutishly simple.' (Very well put – one looks at things in two ways, seeing the obvious thing but also sensing the background/the heritage/the unspoken.) This Woodside Lane, Finchley sign features 'leading to' information and a delicate leaf decoration at each end..