Fashion City also considers the Swingin' Sixties and Seventies in the context of the hugely successful high street labels and names created by London's Jewish entrepreneurs. It features businesses such as Marks & Spencer, Moss Bros., Wallis, and Chelsea Girl (later River Island). This is the Manchester branch with its ultra-modern steel facade in 1971, which definitely made many older shoppers feel that It's Hard to Be Hip Over Thirty.