Several important but unlisted PoMo buildings have already disappeared, including Egyptian-style branch of Sainsbury's Homebase, designed by Ian Pollard, built 1988-90, and demolished 2014 to make way for 'luxury flats'. It was typical PoMo in that it delighted some and confused others with its inventiveness, playfulness, and wit. The exterior featured a frieze carved by David Kindersley and his team depicting huge Egyptian deities including Seth holding a power drill. Not longer after, the C20 Society organised its first conference on Postmodern architecture and began its campaign to get more PoMo buildings listed.