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26th July 2023

In 1935, Betty Joel wrote, “…the homes of this country would be better if the women, even those who are believed to have little taste, exercised such taste as they have, to decide what they themselves really like and see that they get what they want.” One of her many astute PR and marketing ploys was to give demonstrations to groups of women (as above, in 1930) and show them how her cleverly designed pieces worked and how they could improve their lives.

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