The multi-talented Edward Bawden (1903-89), illustrator of Good Food on the Aga, worked extensively on advertising materials for Fortnum & Mason. The Mainstone Press, publisher of a book on this partnership, describes it as "an unlikely double act: one a firm devoted to luxury provisions and lavish entertaining, the other a shy, retiring artist, who once proposed to offer charcoal biscuits and water to guests at a ‘gloom party".  Yet it inspired some of his best, most vivid and fanciful illustrations.